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En fallstudie inom den svenska dagligvaruhandeln
… and a Transactional perspective. Theories: ”Theory of Value Star and Value Chain”, ”Service Profit Chain”, ”Value Theory”, ”Value creation processes”,? Brand Theory? and ”Involvement Theory”. Empiricism: Is based on the information gathered by interviews done in the two grocery …
… to evaluation of new ways to watch movie. New competitors are such as bigger chain of stores that can offer, in addition to their wide range of other goods, rental movies as a secondary selling. The substitute is of most part Internet based services from where you can watch …
The market for fashion and interior consists of a large amount of retail chains, which together creates high competition. To be able to compete and to be the most obvious choice for the customers, retailers must review their activities that exist in the company and improve them …
… the conditions the infrastructure offers the franchiser to the nation wide chain of stores. These leadership qualities are of such high quality and importance which the franchisees would prioritise the chain of stores and their wellbeing, before their own personal short-range …
En kvalitativ studie om de svenska dagligvaruhandelskedjornas förmedling av egna märkesvarors image
The four grocery chains Axfood, Bergendahls, Coop and ICA, all providing private labels, dominate the Swedish grocery market. Through private labels, it may be possible to convey an image about the grocery chain's overall brand. Furthermore, it is important that the grocery …
… perspectiveEngelska nyckelord: Product developing brand manufacturers, chain store, store concept, customer experience, customer behavior, sensory influences, visual merchandising Sammanfattning på engelska: In today's society shopping is not just about the products that are …
en studie om detaljhandelns försäljningskoncept och detaljhandelns kunder
… about the four different sales concepts; Independent store, Store part of a chain, Hypermarket and Internet store. The result from the poll investigation showed, among other things, that the most common place for purchase was stores part of a chain followed by hypermarkets. It …
En kvalitativ studie av livsmedelsbutikers e-handelssatsningar
… we can even purchase our groceries through the Internet. The biggest retailer chains within groceries in Sweden have established virtual stores online and are distributing the goods in cities throughout the country. This thesis is dedicated to investigating crucial success …
… whether a personal shopper service is good to introduce in a fashion chain with a broad audience in the low price segment. We work with Gina Tricot headquarters where we will develop the service along with Fredrik Appelqvist, retail manager at Gina Tricot. In this report, we …
… the issue we have examined, described and analyzed the marketing strategy of a chainstore and a privately owned shop. The selected stores were Brothers & Sisters in Borås City and Centrum Manufaktur in Alingsås. The focus was on comparison of marketing between the two stores …
an assessment of the application ”våga fråga - få en bonde på köpet” from a farmer perspective
… consumers to doubt food labelling. Hence an interest in agro-food supply chain ”traceability” has increased, usually named tracking and tracing. In the end of April 2013 a new form of a traceability system was launched, named ”Våga Fråga ” Få en Bonde på Köpet? (Dare to ask ” …
Under det senaste decenniet har den svenska elektronikhandeln präglats av en allt hårdare konkurrenssituation och lägre lönsamhet. Det har lett till att stora butikskedjor gått i konkurs. För att vända trenden måste företagen hanterar sina butiksverksamheter effektivt. Det blir …
… responsibilities regarding food safety, and the importance of keeping the cold chain. Allwin has defined several goals regarding the future development of their business. Among others Allwin wants to expand the business and be able to manage additional types of food products …
… responsibilities regarding food safety, and the importance of keeping the cold chain. Allwin has defined several goals regarding the future development of their business. Among others Allwin wants to expand the business and be able to manage additional types of food products …
En fallstudie bland klädåterförsäljare i Halmstad
… durability have been the main strategies to differentiate them from low-price chains.
